Journalist,
editor and
consultant
As a seasoned journalist and editor, I specialise in the luxury, fashion, retail industries, Asian and Chinese markets with additional expertise in arts & design, technology, culture and travel. Through my company, ATLAS ALTER, I consult with companies offering strategic guidance and intel on Asian consumers, and their dynamic growth and commercial transformation.
Editing
As Global Editor-in-Chief of Jing Daily, Jing Zhang positioned the publication as the key authority on China’s business of luxury, fashion, beauty, retail, brands, consumer trends, with offshoots into global tech, AI, Web3 and Middle East coverage. In 2025, she co-founded and launched a new contemporary travel magazine Luxe/Detour.
During her 7 year stint as Fashion Editor of the South China Morning Post, Jing oversaw all fashion content in the daily newspaper, the weekend Post Magazine, and for several years, the monthly glossy Style Magazine. She also had tenures as Editor-at-Large at Prestige Hong Kong and also Managing Editor at WestEast Magazine, where she enjoyed pushing creative and editorial boundaries.
Journalism
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![Blurry pedestrians and vehicles on a busy city street with historic architecture in the background.]()
Business And Consumer
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![Group of male models backstage at a fashion show, wearing stylish coats.]()
Fashion
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![Modern architectural complex with red walls, elevated walkways, courtyard with trees and a reflecting pool.]()
Art & Design
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![People working inside a brightly lit food stall with Chinese decorations and signage.]()
On China
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![Rooftop infinity pool with city skyline view, surrounded by lounge chairs and greenery, at sunset.]()
Travel
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![Smartphone displaying TikTok logo on screen, resting on a wooden surface.]()
Culture, Life And Tech
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![Woman wearing pleated red fabric covering her head and shoulders, with a focus on her lips and eye.]()
Interview Profiles
Consultancy
& Advisory
Under her company ATLAS ALTER, Jing Zhang is a leading consultant, guiding global brands and investors through the intricacies of the Chinese and Asian luxury, retail and fashion markets. Her expertise lies in cross-cultural branding, retail strategy, and decoding the complex demands of Asian and Chinese consumers and ecosystems.
She provides different options, from long term strategic consulting to intense hourly insight sessions on specific brands/markets, as well as C-suite round tables, campaign writing/strategy and white papers/reports.
Clients include: WPP, Diageo, Bank of America, Fidelity, Brand New Vision
Speaking
A sought-after speaker, panelist, and moderator bringing +18 years of expertise in luxury, fashion, consumer and cross-cultural strategy to global stages.
Clients include:
Victoria Beckham, HSBC, Bank of America, Christian Louboutin, Thom Browne, Sabaysachi Mukherjee, Renzo Rosso, Shanghai Fashion Week, Fashion Asia, Pacific Place x V&A, Le Book, Walpole British Luxury Summit, Spring Studios, Diageo.
